Youth of the Year with Kohl’s
Leveraged the inspirational stories of Boys & Girls Clubs National Youth of the Year finalists to drive awareness for the Club’s impact and highlight the Kohl’s partnership. Integrated media, influencer and event strategies elevated the Boys & Girls Clubs and Kohl’s brands as leaders in youth development.
Workforce Readiness with Toyota, Coca-Cola, NASCAR
Increased external awareness and understanding that Boys & Girls Clubs of America, along with national partners, are helping young people prepare for the workforce. An integrated digital content and media campaign allowed for Toyota, Coca-Cola, NASCAR, Old Navy and other brands to serve as workforce experts, positioning Boys & Girls Clubs as a leading family resource to parents, caregivers and youth.
Digital Yearbook with Dr. Pepper and Shaquille O’Neal
Engaged network of Boys & Girls Clubs celebrity alumni to engage young alumni and supporters as advocates. Launched a signature engagement campaign in partnership with Keurig Dr Pepper, leveraging internal and external channels to promote a digital yearbook, donation prize to local Clubs and celebrity experience with Shaquille O’Neal.
